British street artist D*Face appointed Signature Artist at art’otel London Hoxton

PPHE Hotel Group, the international hospitality real estate group which develops, owns and operates hotels and resorts, is pleased to announce that it has chosen British street artist D*Face as the Signature Artist for its forthcoming art’otel London Hoxton property, which is due to open in H1 2024.

London-born D*Face is recognised globally as one of his generation’s most prolific contemporary urban artists, blending art, design and graffiti in a way that pre-dated the emergence of street art. Having spread his signature style worldwide for the past two decades, with well over one hundred murals, a host of solo exhibitions, and collaborations with the likes of Blink 182, Triumph Motorcycles and Uniqlo, D*Face has come full circle, returning to where it all started for him, in London’s iconic East End.

Perfectly embodying the rebellious and unconventional spirit of the area, D*Face’s bold, pop-art-infused style will bring the vibrant and unique language of the streets to the interiors of this latest art’otel property. In collaboration with the award-winning interior design studio, Digital Space, D*Face will create everything from original large sculptures and murals to details such as bespoke fixtures and bold furnishings, ensuring every inch of the new lifestyle hotel will leave guests feeling truly immersed in London’s most creative hub.

art’otel London Hoxton was designed by Squire & Partners and is based on a pure cylindrical form structure, occupying a prominent corner within the South Shoreditch Conservation Area. The 27-floor property is currently in construction and will boast exceptional views across the capital, with 357 guest rooms including 60 suites, destination restaurants and bar, an art gallery, events space, an auditorium, and extensive leisure facilities including an indoor swimming pool.

D*Face is the second Signature Artist to work with the art’otel brand in London, joining Jaime Hayon, the Spanish artist and interior designer behind art’otel London Battersea Power Station, London’s first art’otel branded hotel which opened its doors to guests in December 2022.

Boris Ivesha, President & CEO of PPHE Hotel Group, commented:

“For our second London art’otel, the Group wanted to work with an artist that embodies Hoxton’s urban edge. We knew instantly that multimedia artist D*Face was the best choice – his vivid designs and subversive pop-art style work are at the vanguard of the London street art scene and his work will truly complement our unique hospitality and lifestyle offering. “This is another exciting milestone for the art’otel brand, as we prepare for the upcoming launches of a number of new art’otel properties, in Zagreb and Rome as well as London.”

Dean Stockton, D*Face, commented:

“For me, urban art has always been about breaking down barriers, pushing the boundaries of what you expect and experimenting with every canvas I can get my hands on, and this opportunity with art’otel London Hoxton is that in its ultimate form. I’ve painted many walls over the past twenty or so years and I always say, the bigger the better – so what could be better than an entire hotel? It being in my hometown, on the doorstep of where my whole career started, is a real landmark moment for me.”