art’otel London Hoxton, the art’otel brand’s highly anticipated second UK opening, has announced the appointment of Axel Krueger as General Manager.

Tasked with overseeing hotel operations, Krueger brings with him 17 years’ experience in premium hotel management. A long standing member of the PPHE Hotel Group team, he first joined the hotel group as Food and Beverage Director for Park Plaza Westminster Bridge in 2010, before becoming Operations and Hotel Manager at Park Plaza Riverbank and Opening General Manager at the London Waterloo site. 

Axel has also worked for some of the Leading Hotels of the World including St Moritz’s Suvretta House and Kempinski Grand Hotel de Bains, as well as opening three Starwood Hotels across Europe. Most recently, Krueger has sat at the helm of Park Plaza Riverbank, where he held the position of General Manager since 2021.

art’otel has been the hotel on everyone’s lips since art’otel London Battersea Power Station exploded onto the scene earlier this year, so I can’t wait to bring its creative spirit to one of London’s most thriving artistic neighbourhoods,” says Krueger. “art’otel London Hoxton will be a true hub for inspiration and we can’t wait for our guests to experience this one of a kind destination.”

Set to open in 2024, art’otel London Hoxton is a celebration of art across 26 floors, brought to life by Signature Artist D*Face – recognised as one of the most prolific contemporary urban artists of his generation. It will also be home to two Banksy originals preserved and on public display. 

The 26-floor property will occupy a prominent corner within the South Shoreditch Conservation Area with dazzling views across the capital, with 357 guest rooms including 48 suites, destination restaurants and bar, art gallery, events space, auditorium, and extensive leisure facilities including an indoor swimming pool and spa. 

For more information about art’otel London Hoxton, please visit: and follow @artotel to keep up to date with the latest news and events.

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